3/22/2023 0 Comments Trademark my logo freeBuilding a strong brand with a trademarked business name allows you to influence how your consumers will feel when they see your brand. Build your brand: Trademarking creates brand identity by utilizing aligned logos, fonts and colors alongside the trademarked name.Attract investors: Investors are more likely to contribute funds to your business if you have a trademarked business name, as you can provide proof of ownership.Once you register, you’ll be able to take legal action if another business uses your business name. Prevent legal action: If you and another business have the same or similar name within your industry, there’s potential that you could open yourself up to lawsuits or legal actions without a trademark.Provide clarity:Trademarking your business name keeps your consumers from becoming confused with another business, which could affect your sales.Here are some additional benefits of trademarking your business name: Once you gain ownership of your trademarked business name, you have legal ownership of the mark with the right to use it throughout the United States in reference to your products or services. What are the benefits of trademarking a business name? What are the benefits of trademarking your business name and how do you get started? In this article, we explain how trademarks benefit a business, the steps to trademarking a business name and more. Business names, logos, products and labels can all be trademarked. Getty Images/Chaosamran_StudioĪ common way to protect your intellectual property (IP) and business is by trademarking it. There are multiple benefits of trademarking your business name. This can make the process of updating a logo very painful.Business names, logos, products and labels can all be trademarked. If the design or even the colors of the logo change slightly, it’s necessary to obtain a new trademark registration. This makes trademarking a logo that will be used for a short time almost impossible. When trademarking a logo you must use the logo in some sort of fashion within a certain amount of time and it must be used continuously otherwise the protection that you get with a trademarked logo becomes void. You must also pay renewal fees every 10 years. The largest disadvantage is the fact that trademarking a logo can be expensive and can take a lot of time and energy. While walking to Times Square I was approached by several men saying “Gucci, Coach, Prada.” If any attention was given to these men then they would unravel a blanket full of knockoff purses! Luckily for companies such as Coach, their logos are trademarked which allows the government to prevent and take actions against companies/people trying to sell black market items. For me, it was in the Big Apple that I got a first-hand look into this world. We’ve all seen them, fake purses, watches, makeup, clothing, the whole works. While nothing was taken to court, if one of the designers had copyrighted the logo, they could’ve defended it as their own more effectively. Another lesser-known designer also came forth claiming the logo as his also. The student’s logo instantly took off on the Internet and the original designer, Chris Thornley soon found out. What the student didn’t know was that an almost identical one had already been previously created by another graphic designer. After the death of Steve Jobs, a Hong Kong design student created a logo using the silhouette of Jobs incorporated into the bite of the Apple logo. While you do have the rights to defend your company’s logo based upon the fact that you own the logo and it’s original if a logo is trademarked or copyrighted ( copyright is a law that gives you ownership over the things you create) you gain more legal action. Ability to defend your company’s logo through legal action When many customers see that a logo is trademarked, it can sometimes elevate your business in their mind based upon professionalism. Registering a trademark does just that, it shows ownership. One of the great ways to get your message across to the public is to be serious about your business. While it is not necessary for a company or proprietor to trademark a logo there are some advantages and disadvantages to consider. According to the United States Trademark and Patents Office, a trademark is “ a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others.” Therefore, a logo falls into this category. Often times we get asked, do I need to trademark my logo? Maybe you are wondering the same thing!įirst off, it might be good to define what a trademark actually is.
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